ST401 Data Analytics and Modelling

DESCRIPTION

This unit builds capacities and capabilities to undertake data surveys and critically interpret statistics and related business information and apply them to enhance business outcomes. The unit focuses on developing a comprehensive understanding of the broad spectrum of analytical tools available and an appreciation of the application of statistics to business choices. Real data is utilised to ensure relevance to contemporary business sectors.

RELEVANT COURSES

Master of Business Administration*
Graduate Diploma of Business Administration*
Graduate Certificate in Business Administration*

*Core unit

CREDIT POINTS

10

DELIVERY MODE

On campus

PREREQUISITE OR CO-REQUISITE

Nil

UNIT LEARNING OUTCOMES

LO1 Demonstrate proficiency in analysis, interpretation, and application of statistics

LO2 Demonstrate application of the concepts of probability theory and probability distributions to the solution of real problems

LO3 Draw statistical conclusions about samples and populations based on the inferential statistical tests

LO4 Recommend and apply appropriate statistical techniques for solving industry problems

LO5 Derive meaningful conclusions from detailed, statistical data analysis

CONTENT

  • Statistics in various contexts
  • Probability; continuous and discrete probability distributions
  • Sampling distribution
  • Estimating single population parameters
  • Estimation and hypothesis testing for two population parameters
  • Hypothesis tests and estimation for population variances
  • Analysis of variance
  • Goodness-of-Fit tests and contingency analysis
  • Forecasting including regression analysis and time series forecasting
  • Sampling and simulation
  • Data analysis – case studies

ASSESSMENT METHODS

  1. Quizzes – 20%
  2. Statistical Applications – 30%
  3. Exam – 50%

PRESCRIBED READINGS

Nil

Check with the lecturer each semester before purchasing any textbooks