RS701 Business Research Fundamentals
DESCRIPTION
This unit covers theories, philosophies, ethical practices, academic integrity, and responsible business research. Students develop skills in critical reading and academic writing, identifying research gaps, constructing coherent arguments, collecting and analysing primary and secondary sources, planning and designing projects, and ensuring appropriate data management. The unit considers paradigm shifts that result from business research and strategies for collaborative interdisciplinary research.
RELEVANT COURSES
Doctor of Business Administration
Graduate Certificate in Research
*Core unit
CREDIT POINTS
10
DELIVERY MODE
On campus, online, and via hybrid mode
PREREQUISITE OR CO-REQUISITE
Nil
UNIT LEARNING OUTCOMES
- LO1 Demonstrate understanding of key philosophies and theories in business research
- LO2 Critique qualitative and quantitative methods in business research
- LO3 Critically analyse business research theories for professional practice
- LO4 Develop and justify a research design and data management plan
- LO5 Communicate business research ethics principles and processes to diverse audiences
CONTENT
- Business research traditions, philosophies, and theoretical assumptions
- Supervisory relationships
- Reviewing literature to situate business research
- Responsible research and academic integrity, including the use of generative artificial intelligence
- Developing research questions and hypotheses
- Quantitative research methods
- Qualitative research methods
- Mixed methods, referencing and bibliographic tools e.g. EndNote, Zotero
- Research ethics and cultural considerations in data collection and management
- Theoretical frameworks and research design
ASSESSMENT METHODS
- Reading Reflections – 20%
- Oral Presentation – 30%
- Major Essay – 50%
PRESCRIBED READINGS
Nil
Check with the lecturer each semester before purchasing any textbooks
