MK101 Marketing

DESCRIPTION

The unit introduces the broad nature and scope of marketing in a competitive environment and elaborates on the use of marketing tools as part of an overall business function. The unit will develop an understanding of the role and function of agricultural markets, related industry, and policies. Emphasis is placed on the economic analysis of agriculture market and marketing.

RELEVANT COURSES

Bachelor of Accounting*
Bachelor of Agribusiness*
Diploma of Business*
Diploma of Commerce
Undergraduate Certificate in Business*

*Core unit
Elective unit

CREDIT POINTS

10

DELIVERY MODE

On campus

PREREQUISITE OR CO-REQUISITE

Nil

UNIT LEARNING OUTCOMES

LO1 Evaluate the nature and scope of marketing

LO2 Critically evaluate and apply the different means by which prices are discovered in marketsl

LO3 Understand and apply future markets concepts

LO4 Apply the economics of markets over space and time

LO5 Critically analyse a typical marketing/business report

CONTENT

  • Introduction to marketing
  • Market strategy
  • Analysing the marketing environment
  • Managing marketing information to gain customer insights
  • Price discovery
  • Future markets and price relationships in commodity futures markets
  • Markets over form and marketing margins
  • Marketing quality and ethics
  • Markets over space and spatial equilibrium
  • Markets over time
  • Competitiveness and productivity
  • Domestic and international trade policy and institutions

ASSESSMENT METHODS

  1. Portfolio – 30%
  2. Online Quizzes – 30%
  3. Report and Oral Presentation – 40%

PRESCRIBED READINGS

Kotler, P., & Armstrong, G. (2020). Principles of marketing. London: Pearson Education.

Check with the lecturer each semester before purchasing any textbooks