MG503 Strategic Management

DESCRIPTION

This unit draws on concepts related to strategy and strategic decision-making process to build an understanding to sustain competitive advantage within organisations. Students are exposed to strategic management tools and frameworks to analyse business performance and evaluate potential business strategies. They will learn to undertake industry analysis and analysis of a firm’s competitive advantage, resources, and capabilities. The subject also addresses the issues of business scope, diversification, and ethics within organisations.

RELEVANT COURSES

Master of Business Administration*
Master of Business Administration (Agribusiness)*
Graduate Diploma of Business Administration*

*Core unit
Elective unit

CREDIT POINTS

10

DELIVERY MODE

On campus

PREREQUISITE OR CO-REQUISITE

MG401 Leadership in Agribusiness or BC400 Communication and Media Management

UNIT LEARNING OUTCOMES

LO1 Critically examine how strategic management and core competencies can build and sustain competitive advantage in different organisational contexts

LO2 Consider the external environment of an organisation and analyse capabilities which can enhance potential market opportunities and manage risk

LO3 Critically evaluate different strategy formulation processes, evaluate their relevance to organisational contexts and communicate them effectively

LO4 Develop recommendations of alternative strategies by considering internal organisational factors

LO5 Apply strategic management theories to the analysis of real-world case studies

CONTENT

  • Strategy and strategic leadership
  • Managing the strategy-making process for competitive advantage
  • External analysis: Identification of opportunities and threats
  • Internal analysis: Distinctive competencies, competitive advantage, and profitability
  • Building competitive advantage through functional-level strategies
  • Business-level strategy and industry environment
  • Strategy, technology, and the global environment
  • Corporate-level strategy: Horizontal integration, vertical integration, and strategic outsourcing
  • Corporate-level strategy: Related and unrelated diversification
  • Corporate performance, governance, and business ethics

ASSESSMENT METHODS

  1. Discussion Forum – 20%
  2. Environmental Analysis – 30%
  3. Case Study Analysis – 50%

PRESCRIBED READINGS

Ireland, R. D., Hoskisson, R.E. & Hitt, M.A. (2019). Strategic management concepts: Competitiveness and globalisation (13th ed.). Cengage Learning.

Check with the lecturer each semester before purchasing any textbooks