MG501 Value Chain Management in Agribusiness

DESCRIPTION

This unit provides advanced knowledge of the theories and practices that underpin the formation and management of agribusiness value chains and evaluation of performance of agribusiness value chains in terms of value creation and sustainable competitive advantage. Students are required to apply value chain management theory and analyse the management practices of a selected agribusiness chain, identify effective management practices of the value chain, and communicate how such practices affect the profitability of the stakeholders involved and the satisfaction of consumers..

RELEVANT COURSES

Master of Agricultural Information Management
Master of Business Administration (Agribusiness)*

*Core unit
Elective unit

CREDIT POINTS

10

DELIVERY MODE

On campus
Intensive
Extensive

PREREQUISITE OR CO-REQUISITE

MK400 Agribusiness Marketing

UNIT LEARNING OUTCOMES

LO1 Illustrate the drivers of change occurring in the agribusiness sector and critically evaluate how these changes impact the formation and management of agribusiness

LO2 Critically evaluate the underlying theory behind value chain management in agribusiness

LO3 Critically reflect on the factors that are vital to the successful implementation of value chain management in agribusiness and evaluate the challenges faced during implementation

LO4 Appraise the methods used in evaluating the performance of agribusiness value chains in terms of value creation and sustainable competitive advantage

LO5 Critically evaluate and professionally communicate the application of theoretical concepts in value chain management in agribusinesses of both developed and developing countries

CONTENT

  • Drivers of change occurring in the agribusiness sector and their impact on the formation and management of agribusiness; case study discussion
  • Logic of value and value creation Case study discussion
  • Theory behind value chain management in agribusiness
  • Implementing value strategy through value chains to create end-use satisfaction: Product and information flows
  • Implementing value strategy through value chains to create end-use satisfaction: Relationships, power and governance
  • Agribusiness value chain analysis; case study discussion
  • Application of value chain management practices in agribusiness – Developed countries; Value chain mapping exercise
  • Application of value chain management practices in agribusiness – Developing countries; Case study discussion
  • Value chain’s impact on competitiveness and profitability
  • Case study presentation
  • Implementing value chain strategy: Barriers and opportunities; case study discussion
  • Agribusiness value chain development and management for improved farmer incomes, food security and better nutrition for vulnerable groups

ASSESSMENT METHODS

  1. Reading Reflections – 20%
  2. Case Study and Oral Presentation – 40%
  3. Exam – 40%

PRESCRIBED READINGS

Nil

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