BC100 Professional Business Communication

DESCRIPTION

This unit develops skills and knowledge related to business communication. Emphasis will be placed on students’ ability to locate, understand, and critically evaluate business information. The unit analyses communication using relevant theories to enhance a clear understanding of communication in context and application. The use and importance of high level, appropriate verbal and non-verbal relational abilities for professional communication is explored. The unit develops academic literacy that will better enable students to become independent learners and to work efficiently and effectively in the workplace.

RELEVANT COURSES

Bachelor of Accounting*

Diploma of Business*

Diploma of Commerce*

Undergraduate Certificate in Business*

*Core unit

Elective unit

CREDIT POINTS

10

DELIVERY MODE

On campus

Online

Intensive

Extensive

PREREQUISITE OR CO-REQUISITE

Nil

UNIT LEARNING OUTCOMES

LO1 Evaluate the principal theories of communication and their application in a business context

LO2 Demonstrate effective note taking and applied research skills

LO3 Comprehend professional arguments and information from different and multiple sources

LO4 Analyse the barriers to effective communication and identify how these may be overcome

LO5 Interpret how culture affects meaning, communication, and interpretation

CONTENT

  • Academic writing and critical thinking skills
  • Professional writing: correct grammar, punctuation, and usage
  • Communication theories and practice
  • Language, meaning, power, and emotional intelligence
  • Non-verbal communication
  • Communicating in groups
  • Intercultural communication
  • Barriers to effective communication
  • Negotiation and conflict management
  • Communicating with customers and the public

ASSESSMENT METHODS

  1. Professional Emails – 20%
  2. Oral Presentation and Case Study – 30%
  3. Exam – 50%

PRESCRIBED READINGS

Dwyer, J. (2019). Communication for business and the professions (7thed). Melbourne: Pearson Education.

Check with the lecturer each semester before purchasing any textbooks