
Shiyu Chen
Marketing Manager
Mr Shiyu Chen is a highly accomplished commercial professional with a wealth of leadership experience in marketing and sales, business development, and stakeholder engagement, especially within the education, research, healthcare, and non-profit sectors. He holds a Master of Business Administration degree and is a Certified Management Accountant. He has more than 10 years of working experience in education, including leading marketing and operations of the education division of Friends Healthcare Development and overseeing RICS – Royal Institution of Chartered Surveyors’ membership growth and marketing strategies in China. Previously, he was the Senior Executive within Springer Nature, developing its higher education market. For three years, he served for CERNET (China Education and Research Network), engaging universities and colleges.
Qualifications
Master of Business Administration (Advanced), Australian National University, 2022
Bachelor of Management, majoring in marketing, Beijing Jiaotong University, Beijing, China, 2011Awards
Research Scholarship for MBA (Advanced) degree
Graduated with Commendation from Australian National UniversityProfessional Certifications
NAATI Credentialed Community Language 2024–current
Working With Children Clearance (Blue Card) 2023–current
Certified Management Accountant, 2022–current
Economics Professional Qualification (intermediate level), 2021–currentCommunities of Practice
Translation of Chartered Institute of Building Code of Practice for Program Management, 2011–2020
Guest host of STEL construction and real estate forums, May–Dec 2020