RS703 Advanced Business Research Methods

DESCRIPTION

This unit explores advanced research methodology theories and practices in the field of business. Students explore qualitative and quantitative research focusing on data collection, data analysis, interpretation, and evaluation issues. They prepare a research plan incorporating a critique of existing knowledge, appropriate research methodology, suitable data collection and analysis techniques, and an outline of the ethical issues specific to their research.

RELEVANT COURSES

Doctor of Business Administration

Master of Research

Graduate Certificate in Research

*Core unit

CREDIT POINTS

10

DELIVERY MODE

On campus, online, and via hybrid mode

PREREQUISITE OR CO-REQUISITE

RS701 Business Research Fundamentals

UNIT LEARNING OUTCOMES

  • LO1 Demonstrate advanced understanding of qualitative and quantitative research methods

  • LO2 Critically analyse business research methods appropriate for your area of interest

  • LO3 Critically evaluate business research methods that align to your proposed research

  • LO4 Justify and apply data collection, analysis, interpretation, and evaluation methods and techniques

  • LO5 Communicate principles of business research methodology to peers and general audiences

CONTENT

  • Traditions, approaches, and paradigms in business research methods
  • Software tools use e.g. SPSS and NVivo
  • Sampling techniques
  • Modes of data collection: Questionnaires, interviews, focus groups
  • Quantitative data analysis: Univariate and multivariate statistical methods
  • Qualitative data: Planning, design, collection, coding, and analysis
  • Combining quantitative and qualitative research
  • Cognitive mapping, observation, participation, and case studies
  • Research ethics and integrity in qualitative and quantitative research
  • Writing and presenting business research method reports

ASSESSMENT METHODS

  1. Quantitative Research Critique – 25%
  2. Qualitative Research Critique – 25%
  3. Research Methods Essay – 50%

PRESCRIBED READINGS

Nil

Check with the lecturer each semester before purchasing any textbooks